About Us

Born in the millennial afterglow of January 2000, Firefish has rapidly progressed to become the largest independent qualitative research company in the UK. We provide the very best research and insight to some of the most successful and influential companies across the world. To do this we maintain and develop our passion for brands, their communication and the cultural worlds in which they exist. This is manifest in the dynamic and creative approach to research questions that we are proud to be known for.