Near & Far

With over 50% of our work international, we have a team of researchers who have lived and worked around the globe and boast an insider's knowledge of many of the markets we visit. Firefish are a veritable Babelfish: between us we speak Spanish, German, French, Russian, Slovakian, Japanese, Yoruba, Portuguese, Malay and Welsh, as well as bit of Hindi, Polish and Swahili. So if you want to know how the future for mobile technology in developing markets is looking, or what's the coolest bar in Beijing, we'll have someone who can help you.

We understand the importance of global themes and local nuance. We have an extensive network of partner agencies in all the key markets and our independence means that we can hand pick the ideal partner for each project: one that we are sure will fit with the subject and audience, and that we are confident can work with our methodologies and contribute to our thinking. We've worked with many of our partners for years, and have even trained many of them in different ways of working, to be sure that our high standards are maintained around the world.

If you like to travel, we're pretty good company on those long international tours: we make sure that you experience the real country rather than that viewed from a viewing facility. We are equally happy to bring the research to you, through a combination of webcasting and contextual filming.

Firefish: we make sense of the world