Brands

The brilliant Jeremy Bullmore famously claimed "People build brands as birds build nests, from scraps and straws we chance upon." This is a fine, evocative statement undermined only by the fact that he later admitted that it was plainly untrue, and what he should have said was "Stakeholders form the framework of brand concepts less from holistic perceptions than from the convergence of disaggregated structural elements."

Either way, does talking about brand theory help the brand owner or agency? We approach brands and branding from a practical angle, using a range of techniques to understand emotional and rational elements. We explain what we have found in simple language that makes it clear what the consumer thinks, what this means in the wider context and we give specific advice based on our experience and strategic expertise.

We know a lot about brand theory, and if you want to discuss brand equity, brand essence, brand values, brand personality, brand tone of voice, brand metaphor and metonymy, brands as a collection of neurological impulses and established pathways, brand onions, arrows, keys or bikinis, the convergence of disaggregated structural elements or brands as bird’s nests, we’re your fish. Either way, we'll give you clear insight & advice to help you manage & build your brand.

If you have a specific brand conundrum, please talk to our resident brand expert Alison Fydler.