Communication

We study advertising, communications theory and psychology. We are up on the latest thoughts on low involvement processing, emotional vs rational models and engrams. We understand those that claim that successful brand communication is about how well a brand can entertain and those that wish to inform. We hold regular Ministry of Education Sessions with luminaries of the advertising world. However, we won’t talk about this, unless you want us to. What you will get is the coming together of excellent consumer understanding combined with deep strategic thought. And we’ll tell it to you in a way that makes sense.

We know the difference between strategy, creative idea and execution and we’ll tell you how well each is working. We understand that communication is not just tv, and can assess how an idea can work across media. It’s an approach that works and has won us fans across both clients and agencies. It means that we have been associated with a lot of very good communication and not much of the bad stuff. Phew.