Culture

We are in research because we find people fascinating. Why do they do that? How do you explain it? Why are pet clubs becoming so popular in Beijing? Why do Indians shrink-wrap their phones? Why do the British drink the way they do? Why is the culture of doing things as it is? We want to explore, observe and understand. We go to great lengths to do so, from pure ethnographic observation to quicker, less intrusive and more efficient methodologies. We use blogs, vlogs, hidden cameras, video diaries, documentaries. Sometime we even ask people. We walk around with our eyes, ears and minds wide open.

Thus if you want to find out about global trends in health and wellbeing, or the teenage music scene in the Philippines (Itchyworms or Sandwich anyone?) we’ll jump at it. But more than this, because we always have one eye on the cultural context, it makes our understanding of responses to specific brand or communications issue that much deeper. We’ll show you the wood and the trees, and then the nooks and crannies and all the wonderful birds and beasties that live within.