Sport

For an office brimming with keen sports fans, sports and leisure research prove a real passion for us, and a long-established area of expertise. Here at Firefish, we know that sport, and its associated culture, has a unique and unparalleled power to move audiences, to inspire genuine emotion and passionate opinion, to generate rich currency across a host of social groups, to define identities, and also to unite cultures. Firefish are true evangelists of the power of sport, and its potential for related brands.

Firefish have built up a rich and insightful platform of research expertise in the sports and leisure arena. Working regularly for a host of leading UK and global sports brands, Firefish have conducted numerous fascinating studies looking into, amongst other things, sports playing culture, terrace culture and fashion, sports sponsorship, the nature of team support, training practices and philosophies, performance product testing, and much much more. Firefish have established an experienced and enthusiastic team of true sports experts with the passion and knowledge to offer valuable strategic guidance on any sports related studies.