Technology

Technology continually brings new and interesting tools to the qualitative trade that allow new ways to observe people’s behaviour and interact with them. When used correctly they transform the way that we work and the scope of our learning.

At Firefish we have a proven track record in using new and emerging technologies to develop bespoke solutions for our client’s needs. Our success at creating and incorporating new methodologies using video and a variety of online techniques has led us to understand that good workmen can blame their tools too.