Firefish was founded by Group CEO Jem Fawcus in 2000.
Jem’s fundamental belief is that there’s often a better – and different – way for brands to understand the motivations and behaviours that direct and affect human experience.
Firefish has since grown to become a $17m group of specialist businesses. We have offices in London & New York and provide human strategy, insight and thinking, to brands around the world. We do this through our offices and our network of local market partners.