Firefish qualitative research burst onto the scene in London January 2000. We quickly built up a reputation for exciting groundbreaking market research and consultancy built on sound strategic thinking.

We are a young, creative and energetic UK based, international research company made up of people with a natural affinity with contemporary culture, a real understanding of what makes the world tick and a fascination for brands and how people interact with them.

Whether you want a fresh strategic approach to your qualitative research, want to get close to the elusive youth or need a straight, helpful answer then dive in.